Built by someone who failed at this. Three times.
And learned exactly why — so you don't have to.
THE FOUNDER STORY
Max Hoe has spent the last decade trying to fix Malaysian building management.
tukang.com.my
Contractor marketplace
landlords.my
Property landlord platform
purbly.com
Building management SaaS
jmbmalaysia.org
JMB/MC community portal
All in the building management industry. All failed.
Not because the problem was not real. Not because the technology was not ready. Because of people.
WHY THEY FAILED
“I underestimated how hard it is to ask people to change.”
Every previous product required someone to do something differently. Download a new app. Learn a new system. Change their workflow. Adopt a new SOP.
Building managers are already drowning. Hundreds of WhatsApp messages a day. Phone calls that never stop. Emails from residents, contractors, committee members, lawyers. Every message is urgent. Every complaint is someone's priority.
And in the middle of all that chaos — someone was supposed to stop, learn a new platform, migrate their data, and convince their committee that spending thousands of ringgit on software was a good idea.
It never happened. Because it was the wrong ask.
THE REAL PROBLEM
The real problem nobody talks about
It is not laziness. It is not resistance to technology. It is structural.
The building management industry runs on three broken channels: WhatsApp, phone calls, and email.
Every complaint, every approval, every contractor instruction, every committee update — all mixed together in the same inbox. Nothing is tracked. Nothing is searchable. Nothing has a timeline.
The building manager burns out because they are the human glue holding three broken communication channels together. The committee is blind because nothing is documented. Residents are frustrated because nothing gets resolved.
And nobody is at fault. It is just how the industry works.
WHY MINILAB IS DIFFERENT
No Change
The entire product is built around one principle: No Change.
- Residents still use WhatsApp. They already do.
- Building managers still use Telegram. They already do.
- Contractors still get phone calls. Now they get Telegram instead — same effort, infinitely better tracking.
- Committee members still get reports. Now Minilab sends an AI-generated daily brief every morning — overnight incidents, today's contractor schedule, pending approvals, and collection alerts. All in one Telegram message before 8AM.
Nobody downloads a new app. Nobody learns a new system. Nobody changes their workflow.
The AI sits in the background, invisible, turning three broken communication channels into one organised platform.
WHY FREE FOR JMB/MC
Most JMBs cannot afford new technology.
A 150-unit condo collecting maintenance fees has a total budget that barely covers security, cleaning, lift maintenance, utilities, and insurance. There is almost nothing left for software.
So we flipped the model. The vendors — security companies, cleaning contractors, maintenance firms, hardware suppliers, property developers — they make real money from the buildings they serve. Let them pay for the platform that connects them to their customers.
JMB/MC gets everything. Free. Forever. Vendors pay to participate. Fairly.
THE NUMBERS
28,000+
Registered JMB/MC in Malaysia
<3%
Use any form of digital building management today
27,000+
Buildings still running on WhatsApp groups and paper logbooks
We are not competing with existing software. We are replacing nothing. We are giving structure to something that has never had any.
Max Hoe
Founder
Serial entrepreneur in Malaysian property technology. Previously: tukang.com.my, landlords.my, purbly.com, jmbmalaysia.org
“I have failed at this enough times to know exactly how to get it right.”
No Change Philosophy
The best technology is invisible. We build around existing habits — not against them.
Industry First
We have been in this industry for a decade. We understand the politics, the budgets, and the people.
Honest Pricing
JMB/MC is free because they cannot afford to pay. Vendors pay because they can. That is the only fair model.
Ready to see what Minilab does for your building?
Activate Your Building — Free